Limassol is famous in Cyprus for its festivals, like the Carnival and Wine Festival. The Limassol Carnival festival lasts for ten (10) days, with jolly and amusing masquerading. This custom is very old, going back to pagan rituals. With the passage of time it has acquired a different, purely entertaining character, with a large, popular following. The festival starts with the entrance parade of the King Carnival, followed by a fancy-dress competition for children. During the Carnival parade in the main streets, large crowds from all over the island gather to watch the floats with the serenade and other masqueraded groups. Many fancy-dress balls and parties take place at many hotels every night.
During the first quarter of September, the great Wine Festival of Cyprus takes place in the Limassol Municipal Garden, every evening between 8.00 hrs – 23.00 hrs. During the festival the visitor has the chance to taste some of the best Cyprus wines, which are offered free of charge. On some evenings, various groups from Cyprus and abroad perform folk dancing and there are also choirs and others.
Other festivals are Yermasogeia Flower Festival (May), Festival of the Flood (June), Shakespearean nights and Festival of Ancient Greek Drama.
Furthermore, the city of Limassol introduced the first Beer festival in July 2003. This is a three day dance festival by the sea in the heart of the city centre. Visitors can enjoy a variety of Cypriot beers and imported beers such as KEO, Heineken, Amstel and Becks. The entrance to the festival is free of charge and beers are sold at low prices, complemented by a mix of international music.
The sixth Junior Eurovision Song Contest was held in Limassol, in the Spyros Kyprianou Athletic Centre.